Project: Doña Flor Social Publicity
Goal:
To create an Instagram campaign that would showcase different angles explored in the series than those created by Linear Agency team.
Strategy:
• Create social teasers to be published before series’ premiere that would present the love triangle in an exciting manner.
• Leverage Univision’s Linear talent playing games related to love answering questions related to the show’s narrative.
• Original videos presenting characters.
• Video Memes & clips with animated text.
•. Instagram Polls
Involvement:
• Ideation & Concept development
• Creative and Art Direction.
• Script writing
• Audio editing
• Video editing
• Oversee and manage editors.
• Social scheduling strategy and copy for all promotional material