Diego Palacios

Project:  Cuna de Lobos Digital Campaign (Univisión)

Goal: 
To create a promotional campaign that would showcase different content anchors of the series while peaking the interest from the audience.

Strategy: 
•    Create digital teasers published before the series’ premiere that would present the protagonist, her family and the dark nature of the narrative in an exciting manner.
•    Leverage Paz Vega’s promotional visit to Univision to generate exclusive original content to be published post-premiere (Finale Invitation & IGTV game)
•  Cinematic posters presenting main characters.
•  Clips with animated text.

Involvement:
•    Ideation & Concept development
•    Creative and Art Direction.
•    Script writing
•    Audio editing
• Video editing
•    Oversee and manage editors.
•    Social scheduling strategy and copy for all promotional material