Goal: to create a social media campaign that would help the Galavision brand be perceived as aligned with current trends while expanding our fanbase.
Strategy:
- To craft colorful and heartwarming animations and stories that would resonate with audiences helping our online following grow with hashtag #BrillaTuLuz (“Shine your light”)
- Narrate the solar eclipse as a lovestory between the sun and the moon, where the earth is a spectator to the greatest (and biggest!) love story of all time; “Even if the moon hides the sun’s light for a while, their love never stops shinning” #ShineYourLight
Role:
- Concept development
- Creative and art direction.
- Storytelling
- Storyboard
- Social scheduling strategy
Results:
- Organic viral hit on Facebook with over 5,8 million video views and over +40K new fans to our Facebook page