Los Cousins / Branding + Intro Credits
Project: Branding / Intro Credits /
Goal:
To create a multimedia campaign that would connect the Galavision brand with Halloween, helping the brand’s perception to be current, comic and trendy.
Strategy:
• Develop a short-animated film that would resonate with our audience via striking visuals and witty script.
• Short film aired on television for five days while social media adaptations were published on Galavision’s different platforms.
Involvement:
• Concept development
• Creative and art direction.
• Storytelling
• Designed and illustrated main characters.
• Script.
• Audio editing
• Storyboard
• Social scheduling strategy and copy for all promotional material