Goal: To spark interest in UniMás primetime series’ “Mujeres de Negro” coinciding with Valentine’s Day
Strategy:
Created social media campaign with related and unrelated promotional material that would create buzz about the show and captured its essence/
Since the premiere date coincided with Valentine’s Day, a video of a burning bouquet was created, dedicated to “all the hearts that burn on Valentine’s night (from lust or lack of love)” and published it as a Facebook live reaching over 400K
Involvement:
Concept development
Creative and art direction.
Social scheduling strategy and copy for all promotional material