Goal: generate positive brand awareness to internal shareholders and general audiences by celebrating International Women’s Day
Strategy: With copy “We are all Unique, we are all beautiful” shots of celebrity females were intercut with unknown Univision workers while they were reciting celebrated Hispanic female quotes.
Involvement:
- Concept development
- Creative and art direction.
- Storytelling
- Script.
- Storyboard
- Illustration
- Social scheduling strategy and copy for all promotional material